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Research papers

Presentation of industrial marketing research reports

I am writing this paper as an employee of a large manufacturing company with a fairly stable readership. Reports have gradually been moulded to the readership and the principles developed may not be universally applicable. I suggest, however, that...

Catalogue: The European Marketing Research Review 1968
Author: W. A. Westgate
August 1, 1968
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Citation

Westgate, W. A. (1968a, August 01). Presentation of industrial marketing research reports. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/presentation-of-industrial-marketing-research-reports


Research papers

Survey on possible settling down in Sardinia for aluminium processing industries

In recent years surveys regarding industrial development have taken on ever increasing importance; they are generally promoted on the initiative of international Communities, Government or local administrations. In the concrete case dealt with by us...

Catalogue: ESOMAR Congress 1968
Author: Giorgio Caldi
June 15, 1968
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Citation

Caldi, G. (1968a, June 15). Survey on possible settling down in Sardinia for aluminium processing industries. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/survey-on-possible-settling-down-in-sardinia-for-aluminium-processing-industries


Research papers

A study of workers participation in self-government in Zagreb industry

Workers' management is a form of socialist democracy developed and practised in Yugoslavia. It is a system which enables all people employed in the economy to effectively run their enterprises. Workers' management should therefore be treated first of...

Catalogue: ESOMAR Congress 1968
Author: Fedor Rocco
June 15, 1968
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Citation

Rocco, F. (1968a, June 15). A study of workers participation in self-government in Zagreb industry. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-study-of-workers-participation-in-self-government-in-zagreb-industry


Research papers

Survey on possible settling down in Sardinia for aluminium processing industries (French)

In recent years surveys regarding industrial development have taken on ever increasing importance; they are generally promoted on the initiative of international Communities, Government or local administrations. In the concrete case dealt with by us...

Catalogue: ESOMAR Congress 1968
Author: Giorgio Caldi
June 15, 1968
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Citation

Caldi, G. (1968a, June 15). Survey on possible settling down in Sardinia for aluminium processing industries (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/survey-on-possible-settling-down-in-sardinia-for-aluminium-processing-industries-french-


Research papers

The scope and limitations of forecasting for industrial products

In order to arrive at statistical forecasts of the future growth of markets it is necessary to use statistical and econometric methods which are regarded in many quarters as being worlds apart from the conventional (and often qualitative) methods...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Louise Perruche
August 1, 1967
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Citation

Perruche, L. (1967a, August 01). The scope and limitations of forecasting for industrial products. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-scope-and-limitations-of-forecasting-for-industrial-products


Research papers

The scope and limitations of forecasting for industrial products (French)

In order to arrive at statistical forecasts of the future growth of markets it is necessary to use statistical and econometric methods which are regarded in many quarters as being worlds apart from the conventional (and often qualitative) methods...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Louise Perruche
August 1, 1967
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Citation

Perruche, L. (1967a, August 01). The scope and limitations of forecasting for industrial products (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-scope-and-limitations-of-forecasting-for-industrial-products-french-


Research papers

Introduction of the panel method into industrial market research (German)

GFM-Hamburg has introduced and tested the panel method in entirely different fields and segments of industry during the last years. The results led to deeper and original insights and aids for the thinking, drafting, planning, and acting of...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: J. E. Schwenzner
August 1, 1967
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Citation

Schwenzner, J. E. (1967a, August 01). Introduction of the panel method into industrial market research (German). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/introduction-of-the-panel-method-into-industrial-market-research-german-


Research papers

Research and launching of new activities (French)

The future of any industrial firm depends mainly on its development policy. This includes finding new products or fields of activity, developing them and then introducing them on the market. Research into new products and their subsequent marketing...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Buffet
August 1, 1967
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Citation

Buffet, P. (1967a, August 01). Research and launching of new activities (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-and-launching-of-new-activities-french-


Research papers

Research and launching of new activities

The future of any industrial firm depends mainly on its development policy. This includes finding new products or fields of activity, developing them and then introducing them on the market. Research into new products and their subsequent marketing...

Catalogue: ESOMAR/WAPOR Congress 1967
Author: Pierre Buffet
August 1, 1967
×

Citation

Buffet, P. (1967a, August 01). Research and launching of new activities. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-and-launching-of-new-activities